Under the slogan “The challenge is to help”, announcers and main news anchors of the organization Megaradio, gave the kickoff to the traditional “Megaradiotón 2018”.
On the outside of the building, the communicators announced that they have been doing this good cause for 28 uninterrupted years. It, has the objective of collecting non-perishable food to prepare pantries that are then delivered to low-income neighborhoods in Ciudad Juarez.
With a Christmas spirit, citizens are asked to bring food from December 3 to 9 to the collection center on Lerdo Avenue and Malecón, and in El Paso, Texas, from 12 to 16. Donors can leave their groceries at 2422 of the Montana Avenue.
To attract even more attention from the public, various challenges and dynamics have been established among the station’s announcers in order to meet the goal and bring help to the people who need it the most.